Featured Video Marketing Project
SUMMARY
Direct three promotion videos targeting key personas identified through market research, addressing the lack of product awareness.
The three personas will be developed around accompanying targets:
• HACCP
• Training
• Safety
MESSAGING
Zosi makes training and certification easier, while freeing up time to spend doing the things you enjoy, with the people you love.
THEME & STYLE
• Contrast confusing and stressful work life before Zosi with a more balanced, enjoyable life.
• Highlight personal time with hobbies, family, friends.
• Express strong statements of positivity, support.
CAMPAIGN LINKS
Marketing Campaign Landing Page
Zosi Product Announcement
PRODUCT PAGE
Zosi Learning
note: Extensive User Interface work on the Zosi learning platform can be seen under Art Direction / Style Guide Development.
CONCEPTING, MOOD BOARDS, WRITING, CASTING, SCOUTING
STORYBOARDING, CAMERA BLOCKING
Shooting
Zosi Knows HACCP
Zosi Knows Safety
Zosi Knows Training
cast and crew
Director: Steve Richey (Me)
Creative Director: Josh Cunningham
eCommerce Manager: Paul Dempsey
Writer / Showrunner: Irene Monokandilos
Production Manager: Emma Mosshart-Keel
Stills Photographer: Eric Ysasi
Field Audio: Shelley Brock
Drone Videographer: Andrew Barrera
Graphic Design: Nick Wheat
Editor / Motion Graphics: Steve Richey (Me)
Storyboard Artist: Fabian Puente
Makeup Artist: Becky Joyce
HAACP Actor: Rey Washam
Training Actor: Brandie Riggs
Safety Actor: Derrick Edmonds
"The universe is full of magical things patiently waiting for our wits to grow sharper." - Eden Phillpotts
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