THE SOLUTION
Three cinematic 1-minute brand videos designed for a multi-platform digital campaign. The final products are narrative-driven pieces that tell powerful stories, blending authentic human moments with sweeping, scenic visuals to create a memorable and impactful brand experience.MESSAGING
Zosi makes training and certification easier, while freeing up time to spend doing the things you enjoy, with the people you love.

CONCEPTING & STRATEGY 🧠The project began with a series of collaborative discovery sessions to define the core message and strategic goals. We established the target audience, the desired emotional takeaway and a clear call to action.This phase focused on answering the big questions: What story are we telling, who are we telling it to, and what do we want them to feel and do afterward? We developed a comprehensive creative brief that would serve as our guiding document throughout the entire production process.THEME CONSIDERATIONS• Contrast confusing and stressful work life before Zosi with a more balanced, enjoyable life.
• Highlight personal time with hobbies, family, friends.
• Express strong statements of positivity, support.

STORYBOARDING & PRE-PRODUCTION ✍️With a solid concept in place, we moved to the critical storyboarding phase, translating the narrative concept into a visual blueprint. Every scene was sketched out to establish composition, character placement and action.We developed a detailed shot list, outlining specific camera angles, lens choices and camera movements to ensure a dynamic and cinematic feel. The script for the voice-over narration was finalized and timed to the visual flow of the storyboard.This pre-production stage was essential for aligning all stakeholders on a unified creative vision and for meticulously planning the complex logistics of the upcoming shoot.

SHOOTING & PRODUCTION 🎬The production phase was a complex logistical operation spanning six diverse locations, including the dynamic environment of a working food production facility and the vast, scenic backdrop of a Texas Hill Country ranch.The shoot involved a large crew and a talented cast of 10 principal actors and numerous extras.We navigated the unique challenges of each location, from adhering to strict safety protocols in the production facility to hiring a fishing guide to teach a primary actor how to fly fish, in order to capture authentic performances and visually stunning footage.

Zosi Knows HACCP

"Zosi Knows HAACP" (:60)
"Zosi Knows HAACP" (:30)

Zosi Knows Safety

"Zosi Knows Safety" (:60)
"Zosi Knows Safety" (:30)

Zosi Knows Training

"Zosi Knows Training" (:60)
"Zosi Knows Training" (:30)

CAST & CREWDirector: Steve Richey (Me)
Creative Director: Josh Cunningham
eCommerce Manager: Paul Dempsey
Writer / Showrunner: Irene Monokandilos
Production Manager: Emma Mosshart-Keel
Stills Photographer: Eric Ysasi
Field Audio: Shelley Brock
Drone Videographer: Andrew Barrera
Graphic Design: Nick Wheat
Editor / Motion Graphics: Steve Richey (Me)
Storyboard Artist: Fabian Puente
Makeup Artist: Becky Joyce
HAACP Actor: Rey Washam
Training Actor: Brandie Riggs
Safety Actor: Derrick Edmonds